You build a report by setting the period, metrics, grouping (dimensions), filters, and event conditions in order from the settings panel on the left, then clicking the 쿼리 실행 button. This document explains each setting and the actual lists of metrics, dimensions, and filters that are available.
Specify the analysis period in the 기간 area at the top of the settings panel. The date picker supports three modes.
Mode
Description
Between
Specify the start and end dates directly.
Since
Specify only the start date; the end date is automatically set to today.
Last
Specify a relative period such as "the last N days." (Provides options such as whether to include today.)
For quick selection, presets are provided: Yesterday, Last 7 Days, Last 14 Days, Last 28 Days, Last 30 Days, and Last 90 Days. The maximum selectable period is 366 days.
In the 메트릭 area, choose the performance indicators to display in the table. You can select up to 20. Metrics are divided by source into the Channel / App / Web / App+Web groups, and an event metric group that aggregates at the event level.
You can also select metrics based on standard events and custom events. They appear at the bottom of the metrics list under the App Events, App Custom Events, Web Events, Web Custom Events, App+Web Events, and App+Web Custom Events categories, and the custom event items are populated dynamically based on the events collected for your organization.
Type
Description
Count
The number of occurrences of the event. (e.g., Purchase (App), Login (App+Web))
Value
The sum of params.value for the event. Provided only for monetary standard events (purchase, refund, subscribe, add_to_cart, begin_checkout, start_trial, etc.). (e.g., Purchase Value (App))
Custom events provide only the Count metric. The Value metric is provided only for standard events whose meaning is clear.
In the 그룹화 area, choose the criteria (dimensions) by which to group the data. You can select up to 10, and the following dimensions are provided by category.
In the 필터 area, click the 필터 추가 button to keep or exclude only data matching specific conditions. Filters are specified in the order field → operator → value. The fields available for filtering are the same as the Channel / Device / User dimensions above. (The Time and Event dimensions are excluded from filters, and the period is handled separately by the 기간 setting.)
For some fields (e.g., Channel, Device Category, OS Name, Match Type, and the various Status fields), you can choose from a predefined list of values; for other fields, you enter the value directly. Each filter can be temporarily hidden (excluded from the query) using the eye-shaped icon that appears on hover.
In the 이벤트 조건 area, click the 이벤트 조건 추가 button to aggregate only data matching a specific event and its parameter conditions.
Step
Description
Select event
Search for and select either a standard event or a custom event.
Add parameter condition
Click 조건 추가 to add a parameter key, operator, and value condition for the selected event. You select the value from the list of actually collected values via autocomplete, or enter it directly.
Only one event condition can be set at a time. Multiple parameter conditions can be added.
Once you have finished the settings, click the 쿼리 실행 button at the top of the settings panel. The results are shown in the table on the right, with Sum and Avg summary rows appearing at the top. Clicking the 초기화 button at the top of the settings panel resets the period, metrics, dimensions, filters, and event conditions to their default values.
