Create a Promotion

This guide walks you through creating a new cross promotion campaign. A dedicated deep link is generated automatically so you can attribute performance immediately.

Start a New Promotion

1. Open the Promotion List

From the navigation, open the Promotion section. The list view shows:

Active promotions count
Deep link integration ratio
Total installs (cumulative)
Click-to-install conversion rate

2. Click New Promotion

Use the New Promotion button (top-right) to open the creation form.

Required Inputs

App Name (Required)

Exact name of the app being promoted
Appears in the banner and analytics

Partner (Optional)

Advertiser or publisher name
Falls back to App Name if empty

Recommended sizes: 320x50, 300x250, 728x90
Formats: PNG, JPG, GIF, WEBP
Max size: 5MB

Choose one:

Native Banner (default)
Interstitial
Rewarded Video
Popup Banner

App Description (Optional)

Up to 500 chars
Displayed on click detail (if UI supports expansion)

Step 2: Deep Link Base Setup

A dedicated deep link is auto-generated with:

Standard UTM parameters (source, medium, campaign)
Custom parameters reflecting targeting (e.g. audience=new, region=kr)

Platform Store URLs

Provide at least one:

Android Store URL (Play Store package link)
iOS Store URL (App Store ID link)
Web URL (Landing or web app fallback)

Step 3: Targeting Configuration

Audience Type (Required)

All Users
New Users
Existing Users

Additional Target Filters

Interest category (gaming, shopping, music, education, health)
Age group (teens, twenties, thirties, forties, fifties+)
Game genre (RPG, action, puzzle, casual, strategy, sports) if applicable
Spending tier (free, low, high)
Primary play time (morning, noon, evening, night)
Device type (mobile, tablet)

Region Targeting

Multi-select:

All / KR / JP / US / SEA / EU / Global

Step 4: Campaign Settings

Schedule

Start Date: Default = today
End Date: Default = +1 month (must be after start)

Promotion Status

Pending (default) – waits until start date
Active – begins immediately
Paused – created but inactive

Reward & Budget

Reward Points (required): Points paid per confirmed install (> 0)
Daily Budget (optional): 0 = unlimited

Step 5: Finalize Creation

Review all required fields
Click Create Promotion
You’re redirected to the promotion list after success

Automatic Post-Creation Actions

Dedicated deep link created
UTM + custom parameters attached
Real-time tracking pipeline activated

Notes & Best Practices

Required Fields Summary

App name, banner image, banner type, at least one store URL, valid date range.

Optimization Tips

Start broad, then narrow targeting using performance insights
Match reward points to competitive CPI benchmarks
Use daily budget caps early to avoid overspend while tuning
Refresh banner creatives if CTR declines