Manage Promotions

This guide explains how to operate active and scheduled promotions, monitor metrics, and make iterative adjustments.

Promotion List Management

Dashboard Summary

The main list view provides:

• Active promotions / total
• Deep link integration count & rate
• Total installs and click → install conversion

Table Columns

• Partner
• App Name
• Banner Type
• Deep Link (linked / missing indicator)
• Audience Type
• Campaign Period
• Status (Active / Pending / Paused / Ended)
• Actions (View / Edit)

Search & Filters

• Search by Partner or App Name
• Status filter (All, Active, Pending, Paused, Ended)
• Banner Type filter
• Pagination controls (page size 10 / 20 / 50 / 100)

Viewing Details

Access via row click (partner/app) or view icon.

Primary Information

• Banner preview + type
• Partner & App metadata
• Description (if provided)
• Targeting breakdown (audience, interests, age, genre, spend, play time, device, region)

Deep Link Section (if integrated)

• Deep Link ID & URL
• UTM parameters
• Custom targeting parameters
• Store redirect URLs (Android / iOS / Web)

Sidebar Metrics (Real-Time)

• Impressions
• Clicks
• Installs
• Conversion Rate (click → install)
• Points Spent
• Schedule (start/end, remaining days)
• Reward per Install
• Daily Budget & projected spend

Editing a Promotion

How to Edit

1. From detail page: Edit button
2. From list: Pencil icon in Actions

Editable Fields

• Partner name, App name
• Banner image & type
• Description text
• All targeting options
• Region selections

Non-Editable After Creation

• Deep link base (store URLs)
• Promotion ID

Change Impact Notes

• Updates apply immediately
• Historical metrics remain intact
• Deep link URL itself doesn’t change

Deleting a Promotion

1. Click Delete in detail page
2. Confirm by re-checking app name
3. Finalize deletion – irreversible

Effects:

• Performance data removed
• Linked deep link disabled
• Active delivery stops instantly

Performance Monitoring & Optimization

Funnel Tracking

Track full path: Impression → Click → Install.

When CTR Is Low

• Refresh visuals
• Improve description messaging
• Adjust targeting breadth

When Install Rate Is Low

• Increase reward points (if competitive pressure)
• Tighten targeting to higher-intent cohorts
• Validate store listing quality

Budget Strategy

• Scale up daily budget for strong performers
• Pause or cap underperformers for iteration

State Transitions

• Pending → Active: auto on start date (or manual activation)
• Active → Paused: temporary suspension
• Active/Paused → Ended: auto on end date or manual early termination

Maintain a change log in description for auditability (e.g., 2025-09-11: Raised reward from 80 → 100).