Promotion
Promotion Overview
AdStage Promotion lets you efficiently run and optimize promotion campaigns between apps. You can expose your app to users of partner apps, drive high-quality installs, and scale your user base with measurable ROI.
Core Capabilities
🎯 Precision Targeting
- User segmentation (interests, age group, game genre, spending level)
- Geographic targeting by country/region
- Device targeting (mobile vs. tablet)
📊 Real-Time Performance Analytics
- Full funnel view: Impression → Click → Install
- ROI tracking vs. reward points (CPI efficiency)
- Live dashboard with up-to-date metrics
🔗 Deep Link Automation
- Auto-generated deep link per promotion
- Standard UTM parameters inserted automatically
- Targeting data stored as custom key-value parameters
- Platform-aware redirect (Android / iOS / Web)
Promotion Lifecycle
Step 1: Configure Promotion
- Enter basics: App name, partner name, banner asset
- Define targeting: Audience segments, geo regions
- Configure campaign: Duration, reward per install, budget
Step 2: Deep Link Integration
- Dedicated deep link created automatically
- Store URLs set for non-installed users
- Tracking parameters applied for attribution
Step 3: Run & Optimize
- Monitor impressions, clicks, installs in real time
- Analyze conversion rate & ROI patterns
- Adjust targeting and budget based on data
Cost & Reward Model
Point-Based CPI
- Points consumed only when a real install occurs
- Reward per install = advertiser’s payout
- Daily budget caps optional for spend control
Transparent Attribution
- Immediate point deduction on confirmed installs
- Detailed breakdown by time/device/region
- ROI metrics against acquired users
Status Management
Promotion States
- Pending: Scheduled before start date
- Active: Currently delivering traffic
- Paused: Temporarily suspended (can resume)
- Ended: Completed but historical data accessible
Operational Flexibility
- Edit most settings during runtime
- Pause/resume instantly based on performance
- Extend duration for high-performing campaigns