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Advertisement Module Roadmap
The current Advertisement module provides basic create / edit / list management. The following capabilities will be rolled out incrementally.
1. Analytics & Insights
| Feature | Description | Priority |
|---|---|---|
| Impressions & Click Counts | Daily / weekly / monthly charts | High |
| CTR Calculation | Click-through rate | High |
| Device / Country Breakdown | Measure targeting effectiveness | Medium |
| Time-of-Day Trend | Identify peak exposure windows | Low |
2. Advanced Targeting
| Feature | Description | Priority |
|---|---|---|
| Segment-Based Display | Restrict to specific user segments | High |
| Funnel Stage Targeting | Limit to users at certain funnel steps | Medium |
| User Attribute Filters | Custom attribute-based rules | Medium |
3. Creative Optimization
| Feature | Description | Priority |
|---|---|---|
| A/B Testing | Rotate multiple ads and compare performance | High |
| Auto Rotation | Rebalance weights by order/performance | Medium |
| Expiry Alerts | Notify 3 days before end date | Medium |
4. Operational Convenience
| Feature | Description | Priority |
|---|---|---|
| Bulk Edit | Modify status/dates for multiple ads | Medium |
| CSV Export | Download list metadata | Low |
| Change History | Field change timeline | Medium |
| Duplicate Creation | Clone and adjust existing ad | High |
5. Permissions & Audit
| Feature | Description | Priority |
|---|---|---|
| Role-Based Editing | Restrict create/delete to OWNER/ADMIN | High |
| Soft Delete Area | Recycle bin before permanent removal | Medium |
| Audit Log | Record create/update/delete actions | Medium |
6. Technical Improvements
| Area | Idea |
|---|---|
| Image Processing | Auto resize & WebP conversion at upload |
| CDN Caching | Faster global delivery |
| Accessibility | Add alt text field |
| Performance | Lazy Loading / Intersection Observer |
7. Recommended Rollout Order
- Basic analytics (impressions / clicks) + detail integration
- Segment-based targeting
- A/B testing + rotation
- Duplicate creation + change history
- Advanced charts / time & distribution analysis
8. Preparation Checklist
| Topic | Considerations |
|---|---|
| Event Schema | Standardize names: impression / click |
| Data Pipeline | Reuse Fluentd → DataQuery → dashboard aggregation |
| Join Key | Ad ID correlation with session/user events |
| Privacy | Keep targeting fields minimal (lang, device, country) |