Funnel
Funnel Overview
A funnel defines the ordered sequence of events a user progresses through to reach a target goal (e.g. purchase, signup) and visualizes conversion vs. drop-off at every step. This guide explains usage from an operator / marketer perspective (not developer internals) within the AdStage dashboard.
What You Can Do with Funnels
- Measure performance of core journeys (e.g. View Item → Add to Cart → Checkout → Purchase)
- Identify which step loses the most users
- Compare conversion by device or segment (iOS / Android / age group, etc.)
- Track the percentage of users completing the goal within a defined conversion window (e.g. 7 days)
UI Structure Summary
| Area | Description |
|---|---|
| Left List | Created funnels (name, step count, edit button) |
| Top Filter Bar | Date range selector, refresh |
| Center Chart | Step conversion & segment comparison (if added) |
| Bottom Table | Event counts, step completion %, drop counts & rates |
| New Funnel Button | Opens a drawer form (no page navigation) |