Kakao Moment Integration
In adstage, you can track ad clicks and conversion performance generated from Kakao Moment campaigns. In addition, the Kakao Moment cost integration lets you view the cost and performance data of your running campaigns directly in the adstage dashboard.
The Kakao Moment integration screen is available in the adstage dashboard under 연동 > 광고 채널 연동 > Kakao Moment, and it consists of two tabs: 트래킹 링크 and 비용 연동.
1. Tracking Link
On the 트래킹 링크 tab, you set up a tracking link to measure ad clicks for your Kakao Moment campaign. When you enter the tracking link created in adstage into the click tracking URL of a Kakao Moment creative, you can track ad clicks and conversion performance.
Setup Steps
| Step | Description |
|---|---|
| 1. Create a deep link | On the deep link creation page, select Kakao Moment as the channel and enter the campaign information. You can move to the creation page with the 딥링크 생성 button. |
| 2. Copy the tracking URL | After creating the deep link, open its detail page and copy the tracking link. |
| 3. Apply it in Kakao Moment | In the Kakao Moment dashboard, select the campaign you want to track, paste the copied tracking URL into the click tracking URL field in the creative settings, and save. |
If you modify the parameters of the tracking URL arbitrarily, data may not be collected correctly.
Supported Kakao Moment Macros
You can use the macros provided by Kakao Moment in the tracking URL. The macros are replaced with actual values at the time the ad is served.
| Macro | Description |
|---|---|
{campaign_id} | Campaign ID |
{ad_group_id} | Ad group ID |
{creative_id} | Creative ID |
{click_id} | Click ID |
{placement_id} | Placement ID |
{google_aid} | Google advertising ID (ADID) |
{apple_ifa} | Apple advertising identifier (IDFA) |
{keyword} | Keyword (for search ads) |
2. Cost Integration
On the 비용 연동 tab, adstage collects the cost data of your Kakao Moment campaigns. With cost integration, you can view cost and performance data by campaign, ad group, and creative in the adstage dashboard.
| Item | Description |
|---|---|
| Collected data | Cost and performance data of Kakao Moment campaigns |
| Collection frequency | Collected automatically every 4 hours |
| View granularity | Detailed cost and performance data by campaign, ad group, and creative |
Enabling Cost Integration
-
On the
비용 연동tab, enable비용 데이터 수집. You cannot add an integration account before enabling it. -
When you click
연동 계정 추가, the Kakao account authentication (OAuth) window opens. Log in with the Kakao account that runs Kakao Moment and approve the permissions. -
Once authentication is complete, the list of ad accounts accessible with that account is displayed in the dialog. Select the ad account you want to integrate and complete the integration.
To use Kakao Moment cost integration, the moment_management permission is required in the Kakao Developers center. Without this permission, the ad account list cannot be loaded.
Selecting an Ad Account
Once authentication is complete, review the information below in the Kakao Moment 광고 계정 선택 dialog and select the account to integrate. You can search by account name or ID, and you can select multiple accounts at once.
| Item | Description |
|---|---|
| Account name | The name of the Kakao Moment ad account |
| Ad account ID | The unique ID of the Kakao Moment ad account |
| Business name | The name of the business that the ad account belongs to |
Managing Integration Accounts
Once the integration is complete, you can check the integration status in the ad account list table.
| Item | Description |
|---|---|
| Ad account | The name and ID of the integrated ad account |
| Status | The current status of the cost integration |
| Last data update | The time when cost data was last collected |
| Kakao account | The Kakao account email or business name used for authentication |
| Manage | Delete the integration account |
Even after you complete all integration settings, the status may show as preparing until actual data is transmitted from Kakao Moment to adstage.
3. Notes
- If you modify the parameters of the tracking URL, click and conversion data may not be collected correctly.
- To use cost integration, the
moment_managementpermission is required in the Kakao Developers center. - Discrepancies may occur between the numbers in Kakao Moment and adstage. This is due to differences in aggregation timing, time zone, and filtering criteria.
- If you modify a campaign name in the ad channel, it may take some time to be reflected in adstage.